Northloop: Engineered Outbound for a B2B SaaS Launch
We stood up the full outbound engine for Northloop,BD strategy, lead generation, CRM, and end-to-end sales automation.
The Challenge
Northloop is a B2B SaaS product sold to a narrow, senior buyer set. Founder-led selling was working, but didn't scale. They needed a real outbound motion, a CRM that reflected how they actually sold, and enough automation that every hour of rep time went to conversations, not admin.
Our Solution
We built ICP and account lists aligned to real buyer signals, implemented a CRM configured for complex B2B cycles, and layered in sales automation across sequencing, enrichment, routing and handoff. Messaging was engineered specifically for their buyers,credible, specific, and free of generic SaaS noise.
The Results
Northloop has a repeatable outbound engine generating qualified conversations with the right accounts. Reps spend their time selling, not data-wrangling. Pipeline coverage is now predictable enough to plan against.
"They understood our buyer and built the machine around that. Our outbound finally feels like it belongs to the product."
